Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

Faster Media Planning Filters, Picklists, Deletes, Exports

You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters, faster picklists, faster deletes, and faster URL exports.

20Jun 2022

How to Find Black Owned Media for Your Media Plan

Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.

10Jun 2022

Faster Media Plan Placements and Media Plan Downloads

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.

2May 2022

Faster Media Planning with Intelligent Caching

Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild.

24Mar 2022

5 Problems Thwarting Media Supplier Diversity Initiatives

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.

20Jan 2022

QuickBooks Integration Upgrade

Bionic just leveled up its integration with QuickBooks Online accounting software. You now get an even smoother onboarding experience when first connecting QuickBooks to Bionic for Agencies media planning and buying software.

12Jan 2022

The 2022 Agency Trends Report

Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.

4Jan 2022

2021 Year-End Reporting Made Easy

With Bionic for Agencies, year-end reporting is a breeze. That’s because Bionic automates the worst parts of reporting, freeing you to glean insights and focus on presentation.

31Dec 2021

2021 Year in Review

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year:

5Dec 2021

How to Automate Reconciliations

Imagine a world where your vendor bill reconciliations are easy and automated... No hand-offs. No delays. No mistakes. In this video, you'll learn how to automate your reconciliation workflow across your media, analytics, and finance teams by using the latest technology.

Joe Pych

Archives