Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

How to Automate Campaign Naming Conventions with Bionic

You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.

27Jul 2023

Bionic Unveils “Custom Fields Everywhere” in Media Planning

When media planning, you can never have enough data. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.

10Jun 2023

2023 Advertising Media Spending Forecast – Executive Summary

Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it.

30May 2023

Faster Media Planning with Even Faster Media Plan Updates

Bionic just boosted the speed of its media planning tool. It helps you finish media plan updates 30x faster than the blink of an eye – a huge improvement!

23May 2023

New Media Planning Tool Simplifies Media Plan Creation

The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that!

5May 2023

How to Create a Truly Omnichannel Media Plan

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool.

23Feb 2023

How to Train Your Media Planning AI (The Right Way)

Discover why media planning AI needs good training data to be effective. Learn the right way to source high-quality media plan data for machine learning.

7Feb 2023

How to Use AI in Media Planning – You’ve Got To Be Careful!

As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?

20Jan 2023

5 Must-Have Media Buying Tools for 2023

The 2023 advertising forecast is complicated – flexible orders, retail media, CTV... Here are 5 must-have media buying tools to survive and thrive in 2023.

9Dec 2022

Expose All the Problems with Your TV and Radio Ad Spots

Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.

Joe Pych

Archives