Joseph Pych – Bionic Advertising Systems

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

Joe has been leading the creation of new marketing technologies for more than 30 years.
Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.
Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.
Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.
Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

5 Must-Have Media Buying Tools for 2023

The 2023 advertising forecast is complicated – flexible orders, retail media, CTV... Here are 5 must-have media buying tools to survive and thrive in 2023.

9Dec 2022

Expose All the Problems with Your TV and Radio Ad Spots

Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.

14Oct 2022

Bionic Unveils DEI Scorecard for Media Supplier Diversity

Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.

10Oct 2022

Bionic is a Digiday 2022 Technology Awards Finalist

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.

13Sep 2022

Fluid Media Budgets That Flow Month-to-Month Like Magic!

Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.

30Jun 2022

Faster Media Planning Filters, Picklists, Deletes, Exports

You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters, faster picklists, faster deletes, and faster URL exports.

20Jun 2022

How to Find Black Owned Media for Your Media Plan

Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.

10Jun 2022

Faster Media Plan Placements and Media Plan Downloads

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.

2May 2022

Faster Media Planning with Intelligent Caching

Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild.

24Mar 2022

5 Problems Thwarting Media Supplier Diversity Initiatives

On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.

Joe Pych

Archives