Joe Pych

Joe Pych writes about technology that automates media planning and media buying. Below are his archives.

Credentials:

  • Joe has been leading the creation of new marketing technologies for more than 30 years.

  • Joe is the CEO of Bionic Advertising Systems, which he co-founded in 2013 to provide advertising agencies and advertisers with software that automates media planning and media buying workflows.

  • Joe is also CEO NextMark, which he founded in 1999 to deliver software for direct marketing media planning and media buying. Prior to that, Joe built some of the world’s biggest marketing databases while with Exchange Applications and two mobile computing platforms while with Travelers Insurance.

  • Joe has been awarded 3 US patents, the Marketing Edge Rising Stars Award, and the Marketing Club of New York Silver Apple Award.

  • Joe earned a Masters Degree in Computer Science from Rensselaer Polytechnic Institute and Bachelor of Arts Degrees in Mathematics and in Computer Science from Cornell University.

You can reach Joe on LinkedIn.

Archives

23Nov 2021

QuickBooks Integration for Advertising Agencies

Reconciling vendor bills is a nightmare for many advertising agencies. Bionic today unveiled a cure – a new QuickBooks Integration that automates your vendor bill reconciliation and payment workflows from start to finish. It enables your media and finance teams to increase productivity and to work in perfect harmony.

14Jul 2021

Estimate ROAS While Media Planning

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.

3Jun 2021

New Ad Spots Media Buying Tool

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow.

22Apr 2021

Finally, a good Strata alternative

Need a good Strata alternative? Switching from Strata to Bionic not only reduces costs. It also upgrades your media team with a modern, integrated, complete media workflow system. Switching is easier than you think.

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