At most agencies, it’s impossible to get a complete view of vendor relationships. That’s because this data is siloed by job function – media plans are in one system (or Excel 😲), insertion orders are in another system, and financials are in a third system with nothing tying them together. And worse, these systems are sometime siloed by channel – broadcast TV and radio in one system, print in another system, digital and programmatic in yet another system. And even worse, these systems can be siloed by geography – US using one system, EMEA using another, APAC using a third, … you get the picture. As you might have guessed, it’s virtually impossible to tie all of this data together.
With Bionic, you get a 100% clear picture of all of your vendor relationships. You see every media plan, every insertion order, every bill, every payment across every media channel everywhere in the world. It’s all in one place with built-in currency exchanges to normalize your costs onto one, unified report. 😎👍
Among many other uses, this vendor dashboard makes it easy to track the status of all your reconciliations payables across all your media vendors.