Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
Tame Ad Platform Chaos with Bionic Backfeed Automation
Bring advertising activity from across your teams and platforms into one media plan, without disrupting the workflows already in place. Advertising Can be Chaotic In a perfect world, media planning comes first. Your team calmly builds a media plan, finalizes budgets and placements, and then activates campaigns across advertising platforms. The process is orderly and stress-free. Unfortunately, we don’t live in a perfect world and that's not how advertising teams always operate. Advertising is often chaotic. Social media teams work directly in Meta, TikTok, or other advertising platforms. Programmatic teams manage campaigns within their buying platforms. Outside partners may execute media in their own platforms. Placements Diverge from the Media Plan During Implementation In these situations, ad placements are launched without first (or ever) being entered into the media plan. Your media plan quickly becomes out of sync with reality. It’s no longer a reliable planning tool. As a result, you lose visibility and cannot properly monitor your advertising [...]
Find and Fix Advertising Problems Before It’s Too Late
Every day, Bionic pulls in performance data from ALL your ad platforms, shows you which placements are failing, and shows you where to ramp up your investment. Bionic gives you a complete picture of your advertising performance, identifies opportunities to optimize, and helps you make better decisions about your advertising investments. Advertising campaigns rarely run through a single platform. Your social campaigns may run through Meta, TikTok, or LinkedIn. Search campaigns live in Google Ads or Bing. Programmatic campaigns run through separate buying platforms, while other vendors deliver performance reports through spreadsheets or emails. Each source has its own reporting process, making it difficult to see how all your advertising is performing against the original media plan. When managing campaigns across multiple channels, having a complete and up-to-date picture helps you identify opportunities to improve results throughout your campaigns. Identify Performance Issues and Optimization Opportunities Consider a campaign across paid social, search, programmatic, and traditional media. Halfway through the campaign, [...]
Bionic Adds 66 More Integrations to its Media Buying System
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
How to Build the Foundation for Data-Driven Media Operations
Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.
Plan Faster with the Smarter Advertising Program Typeahead
Bionic has upgraded the advertising program typeahead with AI to accelerate your media planning and media buying workflow, making it easier to plan campaigns.
Bionic Now Shows Who’s Trained, Certified, and Ready to Go
Want to know who on your team is trained? You can now track your team’s media planning and media buying training progress directly inside Bionic for Agencies.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
How to Customize Bionic for Your Unique Needs
Whether you’re optimizing internal efficiency or tailoring output for clients, Bionic’s flexible customization options help you get it done YOUR WAY.
Bionic Expands Support for Single Sign-On (SSO)
Logging into Bionic just got easier… and more secure! We’re excited to announce expanded support for Single Sign-On (SSO) on the Bionic platform.
Meet Jaime: Your 24/7 Media Planning and Buying Assistant
Bionic today unveiled Jaime, an AI-powered customer support agent who speaks every language and works 24/7 to help you with media planning and buying.