Accountability is crucial in media planning and buying to ensure cost efficiency, ROI, campaign optimization, transparency, and continuous learning.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
Bionic Unveils Facebook Ad Monitoring Software
Bionic today unveiled Facebook ad monitoring software that holds Facebook accountable to your advertising objectives. Bionic automates the process of setting advertising objectives, pulling Facebook performance data, comparing performance to your objectives, and identifying performance problems.
How To Get Clean KPIs Without Getting Dirty
Are you working too hard to get reliable advertising KPIs? This article shows how Bionic can simplify and automate your KPIs.
See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients
See how Bionic enables media agencies share media plans, advertising flowcharts, media spending breakdowns, KPI performance reports, and more with their clients.
Finally, 100% Transparent Advertising Plans!
In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements.
Is Your Media Working? New Tool Reveals the Truth
Bionic today unveiled a new tool, Bionic for Advertisers, that reveals the naked truth about your global media investment performance across all your agencies, in-house and external.
How to Automate Your RFPs for Advertising Media Planning
Bionic today revealed new automation that streamlines the painful advertising media RFP process for media planners, media buyers, and ad salespeople.
Bionic Speeds Media Planning with New Teleport Tool
Bionic has upgraded its media planning software with a new teleport tool that enables you to quickly navigate your media plans.