Now with your plans and performance data all centralized, standardized, and connected to your plans
With the latest software upgrade, Bionic automatically pulls daily performance, compares the results to your goals, and boils it down to a simple performance report. You literally see a happy face if you are achieving your business objectives and a sad face if you are not. Then you can drill into the details to analyze further.
Now, you can easily see how your Facebook ads are performing as you sip your morning coffee.
Bionic centralizes Facebook with all other platform performance data
A given Facebook placement may generate performance data outside of Facebook. For example, it might drive people to your website which is tracked by your website analytics software and to buy from your website which is tracked by your eCommerce software.
Facebook might just be one placement in a media plan with placements to advertise on many other platforms.
Wouldn’t it be nice to pull all this data onto one, centralized marketing performance dashboard?
This gives you a complete view of your advertising performance and helps you to find discrepancies. For example, you can compare Facebook’s clicks to web analytics visits and compare Facebook conversions to eCommerce sales.