Most marketing performance dashboards fail to deliver the truth because they don’t understand your expectations.
They lack the capability to store and analyze your advertising goals. As a result, they only report on actuals in the rear-view mirror. They can’t give forward-looking guidance or report on variance from your goals. So, you just don’t really know whether your ads are on track or not.
What’s the point of having a performance monitoring system if it can’t tell you the truth?
Your marketing performance monitoring system needs to deliver more than just eye candy. It needs to expose the reality on performance against all your business KPIs.
Bionic gives you the most powerful advertising goal-setting system available today. It automates the process of establishing KPI goals for each of your placements, then it breaks each of these into daily goals. The result of Bionic’s thousands of calculations is a comprehensive database of all your performance goals.
I’m not hating on dashboards. In fact, I love them. Bionic can also help you to level up your performance dashboards. That’s because all this squeaky clean goal data can be exported from Bionic into your marketing database and onto your proprietary marketing dashboard.