Reporting in media planning and media buying helps you to make informed decisions, optimize your campaigns, and demonstrate the ROI of your advertising efforts.
Find and Fix Advertising Problems Before It’s Too Late
Every day, Bionic pulls in performance data from ALL your ad platforms, shows you which placements are failing, and shows you where to ramp up your investment. Bionic gives you a complete picture of your advertising performance, identifies opportunities to optimize, and helps you make better decisions about your advertising investments. Advertising campaigns rarely run through a single platform. Your social campaigns may run through Meta, TikTok, or LinkedIn. Search campaigns live in Google Ads or Bing. Programmatic campaigns run through separate buying platforms, while other vendors deliver performance reports through spreadsheets or emails. Each source has its own reporting process, making it difficult to see how all your advertising is performing against the original media plan. When managing campaigns across multiple channels, having a complete and up-to-date picture helps you identify opportunities to improve results throughout your campaigns. Identify Performance Issues and Optimization Opportunities Consider a campaign across paid social, search, programmatic, and traditional media. Halfway through the campaign, [...]
Bionic Adds 66 More Integrations to its Media Buying System
Bionic for Agencies added 66 new integrations and upgraded 24 existing integrations to its media planning system, bringing its total to 130+ integrations.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
Never Miss a Bill Again: Track Vendor Invoices with Bionic
Reconciling media vendor bills can be overwhelming. It’s easy to lose track of missing bills, which sneak up on you after it’s too late. Bionic can fix this.
New Ways to Customize Your Media Planning and Buying System
Bionic’s latest software release adds inline editing for metadata and brings you new ways to customize the tool for your agency.
How to Make Advertising Dashboards… for FREE!
Advertisers love dashboards. But they cost too much, right? Not anymore. With Bionic ↔ Looker integration, you can now make advertising dashboards for free!
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
Fluid Media Budgets That Flow Month-to-Month Like Magic!
Using Excel to track fluid media spending in digital advertising is a nightmare. Here’s how to automate tracking and flowing your media budgets with Bionic.