Reporting in media planning and media buying helps you to make informed decisions, optimize your campaigns, and demonstrate the ROI of your advertising efforts.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.
2021 Year-End Reporting Made Easy
With Bionic for Agencies, year-end reporting is a breeze. That’s because Bionic automates the worst parts of reporting, freeing you to glean insights and focus on presentation.
12 Marketing KPIs You Should Be Tracking for Media Buying
Are you tracking the most important marketing KPIs? In their "Media KPIs That Matter” report, the ANA revealed many are using the wrong KPIs in media buying.
Finally, a good Strata alternative
Need a good Strata alternative? Switching from Strata to Bionic not only reduces costs. It also upgrades your media team with a modern, integrated, complete media workflow system. Switching is easier than you think.
New Vendor Bill Reconciliation and Payment System
Advertising vendor bill reconciliation and payment just got a lot easier with Bionic’s new Finance Tab. You will love how it eliminates all the hassles.
Year-End Reporting Made Easy
Ugh! Now is the time of year when every advertiser expects to receive a detailed year-end report showing how their advertising budgets were spent and how well their placements performed last year. Without the right system, year-end reporting is a time-consuming slog. However, with Bionic, year-end reporting is easy because Bionic automates your data gathering and streamlines your report creation.
Bionic for Agencies 2021 Capabilities Overview
In this 5-minute video, you’ll see how Bionic gives you media plans, flowcharts, RFPs, IOs, trafficking, reporting, dashboards, reconciliations, and much more!
Demo of Bionic + Ad-ID Integration
Demo of Ad-ID and integration with Bionic media planning software. Webinar held September 29, 2020. Speakers are Christine Donnelly of Ad-ID and Joe Pych of Bionic.
Anatomy of an Advertising Investment Tracking System
Smart advertisers treat media as an investment. Unfortunately, many agencies fail to deliver. They lack the right dashboards, database, or data. Here’s what you need and an easy way to get it.
Bionic Links with Ad-ID to Boost Advertising Accountability
Bionic today unveiled integration with Ad-ID in order to enable greater transparency and accountability in the advertising marketplace, eliminate costly errors associated with the inconsistent use of advertising asset identifiers throughout the advertising supply chain, and enable more granular audience measurement across multiple platforms.