Last week, our friends at Function Point revealed the results of their new research on the 2022 trends at advertising agencies. Watch the recording above to see their presentation.

Here’s what you will learn…

In 2020 and 2021, creative agencies faced an unprecedented situation and had to develop new approaches to delivering high-quality services to their clients. Function Point surveyed more than 300 agencies to identify the 2022 trends on agency productivity and profitability. This report enables you to compare your stats to other agency’s KPIs.

In this webinar, Function Point’s Victoria Fouke and Jimmy Wu presented the key findings from their research, including:

  • Industry benchmarks on key operating KPIs, such as billable %.

  • The top productivity challenges facing most agencies.

  • Insights on the use of freelancers.

  • Trends in resource management, time tracking, and project management technology.

Curious to see the details? Here’s a link to the full report.