The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
What do successful Marines and Marketers have in common? More than you might expect...
Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
At this webinar, Tom Denford of ID Comms will present insights gleaned from surveying 200 advertisers from around the world on strategic thinking and strategic capability related to media.