Thoughts

6 Mar 2018

How Might We Bring More Transparency, Accountability, and Control to Advertising?

By | 2018-03-06T13:47:58+00:00 March 6th, 2018|

The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.