Here are thoughts about our mission is to enable media teams to boost advertising effectiveness through smarter technology for media planning and media buying.
How to Build the Foundation for Data-Driven Media Operations
Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.
When Will AI Beat Humans at Office Work? (The OWCI Index)
Introducing the Office Work Capability Index (OWCI) and what it suggests about when AI may match or surpass humans on office work at advertising agencies.
How AI Will Reshape Media Planning and Media Buying
How will AI transform media planning and buying? This report reveals what gets automated, emerging risks, and how agencies can position for an AI-driven future.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
“Productivity” is Bionic’s 2025 Word of the Year
Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”
Data-Driven Media Planning with AI
This podcast explores the increasingly important role of AI in media planning. While AI is not a magic solution, it recommends ways to start using AI’s power.
7 Opportunities for AI in Media Planning and Media Buying
There are many ways AI will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI.
Most Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.