Here’s a bunch of articles that will teach you tips and tricks that will help you level up your media planning and media buying knowledge and skills.
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
The 4 Key Takeaways from the 4A’s Media Essentials Course
In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.
[Video] Is Your Advertising Working? Bionic Reveals the Truth.
Is your advertising delivering the results you expected? Without the right system, it’s infuriatingly difficult to get a straight answer. With Bionic, you get the unvarnished truth.
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
How to Plan a Media Budget
Planning a media budget is one of the first steps in creating an effective marketing campaign. It is a critical component to ensure that your media placements align with business objectives.
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic media investment management software solves budgeting problems with powerful new tools that enable you to establish your media budget in an integrated media planning system.
How to Avoid Costly Mistakes With Your Media Budgets
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
What is a Media Authorization in Advertising?
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.