Here’s a bunch of articles that will teach you tips and tricks that will help you level up your media planning and media buying knowledge and skills.
Why You Need More Than an Advertising Dashboard to Manage Media Spend
Dashboards visualize data, but they don't track financial truth. Discover why an advertising ledger is essential for accurate media planning and reconciliation.
Bionic Now Shows Who’s Trained, Certified, and Ready to Go
Want to know who on your team is trained? You can now track your team’s media planning and media buying training progress directly inside Bionic for Agencies.
🎓 More FREE Bionic Academy Courses Now Available
More free courses have been added to Bionic Academy on the subjects of media operations, reconciliations, and finance integrations.
Become a Certified Media Planning Professional – for FREE!
Advance your media career with Bionic Academy’s free Media Planning certification and gain valuable skills for the media planning and buying workflow.
Level Up Your Media Training for FREE with Bionic Academy
Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, finance, and more.
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
The 4 Key Takeaways from the 4A’s Media Essentials Course
In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.
[Video] Is Your Advertising Working? Bionic Reveals the Truth.
Is your advertising delivering the results you expected? Without the right system, it’s infuriatingly difficult to get a straight answer. With Bionic, you get the unvarnished truth.
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
How to Plan a Media Budget
Planning a media budget is one of the first steps in creating an effective marketing campaign. It is a critical component to ensure that your media placements align with business objectives.