Here’s a bunch of articles that will teach you tips and tricks that will help you level up your media planning and media buying knowledge and skills.
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic media investment management software solves budgeting problems with powerful new tools that enable you to establish your media budget in an integrated media planning system.
How to Avoid Costly Mistakes With Your Media Budgets
Imagine the headline, “Media Audit Uncovers Mishandling of Media Budgets.” Without the right system in place, it’s hard to avoid budgeting mistakes.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
What is a Media Authorization in Advertising?
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
3 Tips For Presenting Media Plans That Get Approved
If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.
How To Estimate Advertising Reach While Media Planning
Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.