Learn to Media Plan

27 Oct 2016

How To Avoid These 3 Advertising Pitfalls

By |2017-12-26T15:34:55-05:00October 27th, 2016|

Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.

13 May 2016

Gross Media Cost vs. Net Media Cost

By |2021-04-11T09:04:57-04:00May 13th, 2016|

Although technically obsolete, the tradition of gross media pricing persists in traditional advertising media such as television, radio, billboard, and print. So, it’s important to understand gross media cost and its relationship with net media cost.

15 Apr 2016

Advanced Dayparting (and Weekparting) for Advertising

By |2017-12-26T15:34:56-05:00April 15th, 2016|

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.

6 Nov 2015

How to Get Crazy Productive in Media Planning

By |2017-12-26T15:34:59-05:00November 6th, 2015|

In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.

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