Here’s a bunch of articles that will teach you tips and tricks that will help you level up your media planning and media buying knowledge and skills.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
3 Tips For Presenting Media Plans That Get Approved
If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.
How To Estimate Advertising Reach While Media Planning
Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.
Gross Media Cost vs. Net Media Cost
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
Advanced Dayparting (and Weekparting) for Advertising
When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.
Reach, Frequency, Ratings, GRPs, Impressions, CPP, and CPM in Advertising
This article gives you clear, concise definitions and examples of important advertising terminology: Media Market, Population, Rating, Reach, Frequency, Gross Rating Points (GRPs), Impressions, Cost per Point (CPP), and Cost per Thousand Impressions (CPM).
What is “Pacing” in Marketing Performance Management? [PowerPoint Deck]
Here’s the “What is ‘Pacing’ in Marketing Performance Management?” presentation given at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum on December 3, 2015 at Hogwarts (a.k.a. the Harvard Club) in Boston, Massachusetts.
What is “Pacing” in Advertising? Here’s the Formula
Running an advertising campaign is like running a marathon. If you ignore your pace, you’ll fail to reach your advertising goals. Here's how to pace your KPIs.