Learn to Media Plan

Here’s a bunch of articles that will teach you tips and tricks that will help you level up your media planning and media buying knowledge and skills.

4May 2017

Anatomy of a Media Plan

Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.

27Oct 2016

How To Avoid These 3 Advertising Pitfalls

Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.

4Aug 2016

How To Estimate Advertising Reach While Media Planning

Estimating the reach of your advertising placements used to require an advanced math degree. Not anymore. Bionic now automatically calculates your reach right in your media plan. Now you can know your reach before you run your ads.

13May 2016

Gross Media Cost vs. Net Media Cost

Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.

15Apr 2016

Advanced Dayparting (and Weekparting) for Advertising

When advertising, it’s important to run your advertisements at the times when your target audience is most likely to hear or see your message. As a media planner, it’s your job to determine the ideal times to advertise. It’s also your job to specify the designated times in your media plan. This is known as dayparting and weekparting.