You’ve finally finished the media plan. Sure that one station didn’t have any prime-time inventory, but the GRPs are high, the CPM is low, and you’re coming in under budget. Then it hits you, what if this doesn’t get approved?
Approval can be the difference between going home on time and having to sleep in the office as you’re sent back to the drawing board to reconsider everything you’ve done for the past week. Not only is it a blow to your ego, it can cost your company thousands in additional resources and create dreaded client trust issues. The bottom line is if the media plan is not approved, the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting that media plan approved.