Industry veterans bring a wealth of experience, best practices, and real-world scenarios that can help you learn media planning and media buying.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.
How to Manage Media Planning Remotely… and Successfully!
In this video, Brian Dolan of WorkReduce breaks down how media planning teams can go virtual successfully and discusses the issues of work, teams, and culture.
Trailblazing Women Lead First ANA In-House Agency Conference
The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.
Is Your Media Working? New Tool Reveals the Truth
Bionic today unveiled a new tool, Bionic for Advertisers, that reveals the naked truth about your global media investment performance across all your agencies, in-house and external.
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
4 Lessons Marketers Can Learn from Marines
What do successful Marines and Marketers have in common? More than you might expect...
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.