Industry veterans bring a wealth of experience, best practices, and real-world scenarios that can help you learn media planning and media buying.
Bionic’s Live Chat Gives You Real-Time Help With Media Plans
Bionic’s new live chat support gives you real-time help while building and executing media plans.
Results from ID Comms 2017 Global Media Thinking Survey
Tom Denford of ID Comms presents insights gleaned from surveying 200 advertisers from around the world on strategic thinking and capability related to media.
3 Tips For Presenting Media Plans That Get Approved
If the media plan is not approved, then the ads won’t run. If the ads don’t run, you don’t get paid. Here are three tips for getting your media plan approved.
A look back at 2015
What do Digiday, Sean Cotton, John Wanamaker, Programmatic Direct, media planning, iMedia, marketing performance management, Ian McDougald, emoji, Vicki Parker, advertising flowcharts, Puma, Peter Platt, Chinese walls, pacing, Argyle Executive Forum, True Media, and 32 advertising agencies all have in common?
How to Get Crazy Productive in Media Planning
In media planning, it’s critical to get yourself into the right state of mind before making investment decisions for your media plans. The average person has 70,000 thoughts each day, and if you don’t learn to organize them, they have the potential to wreak havoc on your productivity.
Is Wall Street Eating Your 401(k) Nest Egg?
Adding on today's NPR story, in our recent experience choosing a 401k plan, we found the best 401k plan delivers 72% higher returns than the worst 401k plan.
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
27 Tips to Build a Healthy Programmatic Direct Advertising API Ecosystem
To unlock the potential of Programmatic Direct, we need to fix the problems of the business arrangements and the design of the API protocols. Here are 27 tips to build a healthy Programmatic Direct advertising API ecosystem.
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, 2015 via web conference by Hollis Thomases, Digital Ad-Marketing Consultant, ROI Diva, LLC. Here are the highlights from the interview: Struggling with agency growing pains (located at 4:49) “Our agency is 10 years old and has been very successful from day one. Each year has been triple digit growth that we've been in business. A couple years in and I could see that we were going to have to become better and more efficient at planning and buying to accommodate all this growth. I started talking to various companies that were just starting out in the space of programmatic planning and buying with some success, but it seems like there [...]