The Association of National Advertisers launched a new conference last week in Orlando, the ANA In-House Agency Conference. This new conference launch made even NASA envious: It was sold out months ago in December. It had more livestream viewers than any event in ANA history. Every session was packed with few seats to spare. Energy was high from start to finish.
This conference further distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.
Jessica Cipolla-Tario of MGM
Jessica Cipolla-Tario, Senior Vice President, Advertising and Content at MGM Resorts International, hosted and elevated the energy of the conference throughout. Never a dull moment. Thank you, Jessica!
Jean Batthany of Disney’s Yellow Shoes Creative Group
Jean Batthany, Vice President, Global Creative at Disney’s Yellow Shoes Creative Group, along with Joe Rand explained how their in-house agency produces 6-7,000 projects and 18,000 outputs per year. Wow!
Marla Kaplowitz of the 4A’s
Marla Kaplowitz, President and CEO at the 4A’s, led a panel discussion with leaders from agencies and internal client teams about agency-client relationships during this period of tumultuous change.
Helen Lin of Publicis
Helen Lin, Chief Digital Officer at Publicis Media, explained how agencies bring enterprise-class infrastructure and global insights that feed into media investment strategies.
Belinda Smith of Electronic Arts
Belinda Smith, Global Head of Media at Electronic Arts, reminded us “if you are a brand that needs customers, then you need to know media” while telling the story of her two-year journey building their in-house media buying function.
Keri Bruce of Reed Smith
Keri Bruce, Partner at Reed Smith, scared everyone with the myriad legal issues you need to worry about, then provided practical advice on how to mitigate these risks.
Patti Cocciolo of Cisco
Patti Cocciolo, Global Account Director at Cisco’s The Hatch, explained how her in-house agency achieved 2x their normal conversion rate by reaching the right people with the right content.
Charissa Messer of Bank of America
Charissa Messer, Senior Vice President, In-House Agency Executive at Bank of America’s Enterprise Creative Solutions, demonstrated how she has leveraged state-of-the-art processes commonly found in software development to improve the efficiency and effectiveness of her in-house agency.