Here is the latest news on Bionic for Advertisers, which is a software tool that brings transparency, accountability, and control to your media investments.
Expose All the Problems with Your TV and Radio Ad Spots
Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
2021 Year in Review
Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year:
12 Marketing KPIs You Should Be Tracking for Media Buying
Are you tracking the most important marketing KPIs? In their "Media KPIs That Matter” report, the ANA revealed many are using the wrong KPIs in media buying.
Bionic Unveils AI-Powered Advertising Research Tool
Bionic today unveiled a new advertising research tool that employs artificial intelligence to help you optimize your advertising placement decisions.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
How To Get Clean KPIs Without Getting Dirty
Are you working too hard to get reliable advertising KPIs? This article shows how Bionic can simplify and automate your KPIs.
See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients
See how Bionic enables media agencies share media plans, advertising flowcharts, media spending breakdowns, KPI performance reports, and more with their clients.
Finally, 100% Transparent Advertising Plans!
In advertising, simple questions like “what’s running today?” are way too hard to answer. It can be embarrassing. Bionic just eradicated this problem with a powerful new tool that gives you unprecedented insight into your advertising placements.