Here is the latest news on Bionic for Advertisers, which is a software tool that brings transparency, accountability, and control to your media investments.
Trailblazing Women Lead First ANA In-House Agency Conference
The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.
Is Your Media Working? New Tool Reveals the Truth
Bionic today unveiled a new tool, Bionic for Advertisers, that reveals the naked truth about your global media investment performance across all your agencies, in-house and external.