Learn to Media Plan

18 Mar 2014

The Four Keys to Programmatic Direct Success

By |2017-12-26T15:35:03-04:00March 18th, 2014|

I was recently talking to the Chief Digital Officer of a large agency that does a lot of digital media buying. He has been working closely with a number of software providers to standardize his operations on a media management system. Getting all his vendor information, order management, and billing [...]

13 Dec 2013

The Nuts and Bolts of Programmatic Direct

By |2017-12-26T15:35:03-04:00December 13th, 2013|

An interview with Econsultancy’s Monica Savut and Bionic's Chris O'Hara, on his recently published programmatic direct whitepaper. Econsultancy: Why now? In other words, why has this “programmatic direct” trend been on the radar lately? What’s driving all of the conversation the space? Chris O’Hara: It’s really something my boss Joe Pych calls [...]