Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the [...]
I was recently talking to the Chief Digital Officer of a large agency that does a lot of digital media buying. He has been working closely with a number of software providers to standardize his operations on a media management system. Getting all his vendor information, order management, and billing [...]
An interview with Econsultancy’s Monica Savut and Bionic's Chris O'Hara, on his recently published programmatic direct whitepaper. Econsultancy: Why now? In other words, why has this “programmatic direct” trend been on the radar lately? What’s driving all of the conversation the space? Chris O’Hara: It’s really something my boss Joe Pych calls [...]