Build a Custom Media Planning System without Getting into Trouble
Bionic just released new software that enables you to build your own custom media planning system with built-in transparency, accountability, and control.
11
Jul 2018
9
May 2018
[Video] Is Your Advertising Working? Bionic Reveals the Truth.
Bionic’s new performance monitoring tools add transparency, accountability, and control to media investments.
27
Apr 2018
Is Your Advertising Working? Bionic Reveals the Truth.
Is your advertising delivering the results you expected? Bionic will give you the unvarnished truth through powerful marketing performance management software.
6
Apr 2018
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
20
Mar 2018
How to Plan a Media Budget
Planning a media budget is one of the first step in establishing your strategic media plan. Learn how to plan your media budget and see how Bionic can help streamline the process
9
Mar 2018
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
6
Mar 2018
How Might We Bring More Transparency, Accountability, and Control to Advertising?
The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
20
Feb 2018
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
8
Feb 2018
Bionic Adds Transparency, Accountability, and Control to Media Budgets
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
9
Jan 2018
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.