What’s the best advertising agency tool in 2017? According to iMedia, it’s Bionic media planning software.
Want to know how to decode and convert an SCX file? Here is what you need to know when receiving an SCX file from your ad sales rep.
From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone
Having trouble enforcing your placement naming conventions? You can eliminate the problems by putting the right system in place.
Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
It’s no wonder why CFOs often accuse those in the marketing department of being irresponsible and out of control.
Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.