How to Plan a Media Budget
Planning a media budget is one of the first step in establishing your strategic media plan. Learn how to plan your media budget and see how Bionic can help streamline the process
20
Mar 2018
9
Mar 2018
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
6
Mar 2018
How Might We Bring More Transparency, Accountability, and Control to Advertising?
The ANA, Jon Mandel, K2, Ebiquity, ISBA, and ID Comms have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. This Transparency Initiative was the hot topic last week at the 2018 ANA Media Leadership Conference in Orlando, Florida.
20
Feb 2018
[Video] Bionic Adds Transparency, Accountability, and Control to Media Budgets Webinar
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
8
Feb 2018
Bionic Adds Transparency, Accountability, and Control to Media Budgets
Bionic’s new media budget tracking tools add transparency, accountability, and control to media investments.
9
Jan 2018
The First $1 Billion is Always the Hardest
More than $1 billion of new media investments were managed through Bionic in 2017, a 253% increase over the prior year.
21
Dec 2017
The Excel Media Plan Uploader Just Got Better
Bionic today released an upgrade to its Excel media plan upload tool that includes the ability to update custom KPI goals and to include (or exclude) custom itemized costs.
7
Dec 2017
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
10
Nov 2017
4 Lessons Marketers Can Learn from Marines
What do successful Marines and Marketers have in common? More than you might expect...
2
Nov 2017
Track Advertising Fees Like Never Before
Bionic is the first media planning tool that properly tracks 100% of your advertising investments, including all those devious little ad technology and data fees. With its latest upgrade, Bionic gives you a level of advertising fee transparency that is unprecedented in media planning software.