Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
Media authorization forms allow agencies to purchase advertising inventory on a client's behalf and increases transparency and accountability.
As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.
Bionic's latest upgrade tuned up existing features to create a better media planning system.
Bionic Media Planner tunes up existing features including reach and frequency, workflow optimization, ease of use, and multi-currency pricing.
Bionic's new scheduling tools save time and allow you to better manage advertising start and end dates as well as flighting schedules.
Wouldn’t it be great if every placement in your media plan knew its scheduling policy and automatically adapted to changes in the advertising schedule?