Helping You Get Your Job Done: Bionic’s New Knowledge Base
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.
8
Jul 2024
18
Jun 2024
How to Turn Your Media Mix Model into a Real Media Plan
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
17
Mar 2024
Most Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
11
Mar 2024
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
7
Jan 2024
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
13
Dec 2023
New Clone Tool for Building Media Plans – Webinar Recording
This is a recording of a live demo of Bionic's new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans.
16
Nov 2023
New Clone Tool for Building Media Plans
When an ad placement works, it works. When media planning, you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans.
15
Nov 2023
Automate Media Plan Placement Dates with Bionic Tools
Media planning is never easy. However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier.
21
Oct 2023
LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis
In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results.
27
Sep 2023
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.