By working together, media planning and buying teams develop more creative media plans, identify cost-saving strategies, and optimize campaign effectiveness.
Bionic Now Integrates with Celigo… and Hundreds of Apps!
With the new Celigo integration, Bionic can integrate with hundreds of business applications in the Celigo marketplace plus your own custom integrations.
How to Use AI in Media Planning – You’ve Got To Be Careful!
As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?
Media Planning at a Distance
“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption.
Bionic Unveils AI-Powered Advertising Research Tool
Bionic today unveiled a new advertising research tool that employs artificial intelligence to help you optimize your advertising placement decisions.
Bionic 2019 Year in Review
In 2019, 269 ad agencies spent $1.6 billion on behalf of 2,540 advertisers through 9,565 media plans comprised of 251,555 placements from a catalog of 44,334 media programs sold by 3,014 ad sales organizations. That’s an average of $165,700 per media plan.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
Bionic Unveils AI-Powered Media Planning Tool
Here's a first look at new media planning tool uses artificial intelligence (AI) to recommend the best media placements for your advertising campaigns.
Discover “Collaborative Media Planning”
Have you ever failed while trying to collaborate on a media plan? Were you looking at the wrong version? Did they clobber your changes? That’s because your media planning tool was not built properly for teamwork.
Is Your Media Working? New Tool Reveals the Truth
Bionic today unveiled a new tool, Bionic for Advertisers, that reveals the naked truth about your global media investment performance across all your agencies, in-house and external.
ANA Masters of Marketing Day 3 Recap
Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.