By working together, media planning and buying teams develop more creative media plans, identify cost-saving strategies, and optimize campaign effectiveness.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
Organization is Key to Boosting Advertising Agency Efficiency
The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?
Get Started with Bionic Project Management in 30 Minutes
To help you get the most out of Bionic Project Management, we've included the video of a free 30-minute webinar
How To Avoid These 3 Advertising Pitfalls
Look before you leap. Measure twice, cut once. You’ve heard it all before, but an overabundance of enthusiasm can cause anyone to want to jump straight in and get started on an exciting, new venture.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
Bionic Doubles Down on Old School Media Planning
To fully prepare you for final episodes of Mad Men coming this spring, Bionic has doubled down on tools for old school media planning. Back in April, you got a bunch of features to enable media planning in traditional media channels like TV, radio, magazine, newspaper, billboards, and more. Now, you are getting even more powerful tools for planning and buying traditional media. The problem with many media planning and buying tools is they only solve part of the problem. They force you to use a bunch of different point solutions: you use one tool for planning TV, another for planning digital, and another for planning print, etc. That problem is compounded when you are dealing with multiple currencies and regions because most tools just handle a single currency. So, in order to present a coherent and cohesive presentation, you end up spending hours and weeks consolidating and updating your media plan using Microsoft Excel. “I love using a different [...]
Bionic Enables Next Generation Audience Targeting
With the latest release of Bionic Media Planning Software, you can now deliver next generation audience targeting in your RFPs, proposals, media plans, and insertion orders.
Enhance Your Media Plans with Advanced Flighting
In media planning, "flighting" enables you to vary the advertising delivery schedule between the start date and the end date the placements in your media plan.
Create Persuasive Media Plan PowerPoints with Bionic Planner
When asking your advertiser to approve your media plan, you need a persuasive PowerPoint presentation. Here's how to make your best deck the easy way.