By working together, media planning and buying teams develop more creative media plans, identify cost-saving strategies, and optimize campaign effectiveness.
Monitor campaign delivery and pacing with Bionic Pacing Dashboard
Keeping your advertising campaigns on pace has never been easier. With Bionic Media Planner, you now get daily pacing reports that guarantee your campaigns are on track and avoid embarrassing discrepancies. Have you ever been stung by a media placement that started late or didn’t deliver the results you expected? Regrettably, under- and over-delivery is a chronic problem in the media business. In some campaigns, the discrepancy rate is virtually 100%. Publishers tend to over-promise in their quest to win your business (and to make their quarterly sales quota). When you learn they’ve under-delivered, it’s often too late to get your campaign back on track. As a steward of the media budget, it’s your responsibility to ensure that every publisher on the media plan is delivering what they promised. It’s critical to stay on top of all your campaigns while they are in flight to catch discrepancies early and to make the necessary optimizations that ensure that every campaign comes [...]
Digital Media Enters the Bionic Age
As we approach the 19th anniversary of the first banner ad, Digital Media Planning is entering its third age: The Bionic Age.
RFP and proposal management just got easier with Planner 2.0
Bionic today announced an upgrade to its digital media planning software, which adds key functionality for handling RFPs and media proposals. The Request for Proposal or RFP process in digital advertising is well-known to be a frustrating mess. Despite recently celebrating the eighteenth anniversary of the banner ad, sending RFP requests and handling proposal responses is still a highly manual effort involving emails, Excel spreadsheets, shared file folders, phone calls, sticky notes, and plenty of manual labor. Despite its many failings and costing agencies more than $3,000 per campaign in labor, nobody has yet developed a widely adopted alternative to this time consuming and expensive process. Bionic streamlines the RFP process with the latest upgrade to its Digital Media Planner system. Version 2.0 of Planner extends the platform’s functionality by enabling media planners to directly interact with publishers to request and manage media proposals. Now, instead of using spreadsheets and e-mail to negotiate pricing and placements, Planner’s Proposal Manager module [...]
Collaborate without fear with Bionic’s Digital Media Planner
Bionic today unveiled advanced collaboration features in its Digital Media Planner system. With this upgrade, digital media planners can collaboratively develop digital media plans without fear of losing their work, which is common using today’s solutions. More than 80% of digital media agencies still use Microsoft Excel to produce their digital media plans. While flexible and easy to use, Excel has a long list of weaknesses that contribute to the high cost to create and execute a digital media plan. Some of Excel’s biggest weaknesses are it’s lack of support for collaboration and version control, which causes lost productivity. Excel spreadsheets are stored in a file format. As such, only the latest actively saved version is available. If you forget to save your changes or your machine crashes, your work is lost. If you and a co-worker unknowingly work on the same Excel media plan at the same time, your work will be lost if he saves his changes after [...]