“Can you send me a report?” Ugh. Without the right tools, this is a painful request. Here’s how to automate your reporting for media planning and media buying.
Excel = Bad Reporting
If you’re creating media plans in Excel spreadsheets, your future self is going to hate you.
That’s because most of the valuable data in these Excel-based media plans never make it into a database. As a result, you can’t report on your media plan data.
So, when a simple request for a report comes in, you’ll have to:
- Waste hours spelunking file folders to find the necessary media plan spreadsheets.
- Waste hours logging into platforms downloading more spreadsheets with performance data.
- Waste hours copying and pasting from all those spreadsheets into yet another spreadsheet.
- Finally, you can run some basic reports and pivots in Excel.
What a monumental waste of time!
Instead, imagine if you could run this report instantly with a click of a button.
It’s Time to Start Reporting Like a Boss
With Bionic for Agencies, you gain reporting superpowers.
With Bionic, you get access to dozens of standard reports and unlimited custom reports. Bionic is constantly gathering and organizing data on your behalf. It works behind the scenes crunching data as you go about your normal media planning and buying activities.
Without any extra work, you’ve built yourself an amazing media database! 💯
All Your Media Data in a Database
With Bionic, all your media planning, media buying, and performance data is neatly organized in a database. It may seem as if your data is sitting there just waiting for you to run a report. That’s because it is.
Bionic was built from the ground up to be a reporting beast.
The team that designed the Bionic database has been building enterprise-class marketing databases since George Bush was president… the first one!
We’ve learned a lot from this experience, both good and bad. Don’t get us started nerding out on primary keys, ETL, normalization, caching, materialized views, metadata, BI tools, and naming conventions.
Anyway, we brought all that experience to Bionic with the goal of bringing you the ultimate media database.
Dozens of Industry Standard Reports
Having all that data in a database doesn’t do you much good if you can’t easily report on it. You shouldn’t have to jump into another tool to run a standard report. That’s silly.
With Bionic you get dozens of industry standard reports right at your fingertips. These reports are built right into your media planning and buying workflow.
Unlimited Custom Reports via Bionic Data Studio
No matter how many standard reports we give you, you’ll always need another report. This is the nature of reporting. More, more, more.
Bionic Data Studio (“BDS”) gives you ultimate flexibility in building unlimited custom reports and ad hoc reports.
BDS is built on Looker, through a connector that’s officially blessed by Google.
This means you get all the power of Looker without your data ever leaving Bionic. It takes less than 5 minutes to set up. It includes all your custom fields. And it’s free. 🤯
Unlimited Custom Reports via Your Reporting Tool
Do you already have a reporting platform? Is it thirsty for data?
One of the biggest gaps we see in reporting systems is the lack of media plan data and KPI baselines. Without this data, how can you report on your plan? How can you report on pacing? You can’t.
Bionic Data Pipeline gives you clean media plan data to feed your marketing database. It’s organized and delivered on a silver platter in exactly the format your data team wants it.
How to Automate Your Reporting
If you’re already on Bionic, you already have access to all of these reporting tools. Please contact the Bionic support team if you would like help with any of this.
If you’re not yet on Bionic, you can Start a Trial today. You’ll be up and running adding data to your new media database within hours.