Image with a screenshot of Bionic Academy and certification programs.

Bionic Academy offers FREE online training programs with certifications for media planning, media buying, ad operations, media finance, and system administration.

Introducing Bionic Academy

Bionic Academy empowers you to level up your skills in the field of media planning and media buying, without costing you a penny.

With Bionic Academy, you’ll gain in-demand skills and credentials from training programs developed by industry pros. Whether you’re looking to master the basics or sharpen advanced skills, Bionic Academy gives you the knowledge to become an expert.

  • 100% Free: Yes, free. No hidden fees or subscriptions.

  • 25+ Courses: You get instant access to courses in media planning, media buying, ad operations, media finance, and system administration.

  • 90+ On-Demand Video Tutorials: Learn at your own pace, anytime, anywhere.

  • 7 Certification Programs: Earn official certifications in the most in-demand skills. Showcase your certifications on your LinkedIn profile, your email signature, and elsewhere.

  • Open to Everyone: No need to be a Bionic customer – this training is for everyone ready to advance their advertising career, including students!

Here are the most popular certification programs.

Media Planning Professional Certification

Cover image for "Media Planning Professional" certification program.

With the Media Planning Professional Certification, you’ll learn how to execute the media planning workflow with practical, real-world skills, including:

  • Build campaigns from the ground up.
  • Define budgets and strategic objectives.
  • Find media and vendors for your media plan.
  • Create a media plan, including KPIs.
  • Present your media plan in professional flowcharts, spreadsheets, and PowerPoints.
  • Generate a Media Authorization.
  • Monitor plan schedules.

⏳ Estimated time to complete → 2 hours.

Media Planning Expert Certification

Cover image for "Media Planning Expert" certification program.

With the Media Planning Expert Certification, you’ll learning take your media planning skills to the next level with advanced strategies, including:

  • Establish default campaign settings for efficiency.
  • Define and manage campaign task names.
  • Build plans using RFPs and vendor proposals.
  • Organize and optimize your vendor database.
  • Report on DEI with a scorecard.
  • Oversee and manage ad placements.
  • Conduct comprehensive audits of your media plans.
  • Automate reporting for streamlined insights.

⏳ Estimated time to complete → 1 hour 20 minutes (after completing Media Planning Professional certification above).

Media Buying Professional Certification

Cover image for "Media Buying Professional" certification program.

With the Media Buying Professional Certification, you’ll learn how to execute the media buying workflow from end-to-end with precision and efficiency, including:

  • Create and manage RFPs.
  • Generate and approve insertion orders.
  • Handle order changes seamlessly.
  • Track and review order details for accuracy.

⏳ Estimated time to complete → 40 minutes.

System Administration Professional Certification

Cover image for "Sys Admin Professional" certification program.

With the System Administration Professional Certification, you’ll become a Bionic power user with admin skills to streamline operations, including:

  • Manage organization and advertising settings.
  • Create custom columns, templates, and task names.
  • Monitor user activity and optimize platform usage.

⏳ Estimated time to complete → 1 hour.

Plus, Many Other Courses

You’re not limited to the official certifications. You can choose your own adventure and cherry pick the courses that interest you.

Visit Bionic Academy to see the full course catalog and start learning today.

FAQ

Yes, this is a completely free online training program for anyone to enroll in.

No, this training is open to everyone, whether you’re a Bionic user or not.

It depends on your pace. Each course is made up of short, concise videos to help you retain knowledge quickly. Some can be completed in as little as one hour.

Yes, Bionic Academy is mobile friendly. You can learn on the go anywhere and anytime.