Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
🎓 More FREE Bionic Academy Courses Now Available
More free courses have been added to Bionic Academy on the subjects of media operations, reconciliations, and finance integrations.
Send and Track IOs Faster Than Ever in Bionic
Sending IOs through Bionic has always been simple, but now it's even more flexible. With this update, you can send IOs to new recipients anytime using a streamlined, self-service workflow that eliminates the need to contact support.
Faster Media Planning and Media Buying with Bionic Upgrade
Media planning just got faster. Bionic just added performance improvements that reduce the time it takes to open, view, and work within your campaign pages.
How MCP and A2A Are Poised to Disrupt Media Buying
If you thought programmatic advertising was the final frontier of media buying innovation, think again. The next big shake-up is coming at you with “agentic AI”
NEW: Plan and Buy Agentic AI Media Products with Bionic
Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this.
Never Miss a Bill Again: Live Demo of New Billing Tools
Here’s a live demo showcasing Bionic’s powerful new features to help you instantly identify and track missing bills, streamlining your reconciliation process.
More Than $10 Billion Advertising Media Bought with Bionic
Bionic for Agencies has now been used by 719 agencies to buy $11.1 billion of advertising media from 15,130 ad sales teams through 62,742 media plans.
Never Miss a Bill Again: Track Vendor Invoices with Bionic
Reconciling media vendor bills can be overwhelming. It’s easy to lose track of missing bills, which sneak up on you after it’s too late. Bionic can fix this.
Become a Certified Media Planning Professional – for FREE!
Advance your media career with Bionic Academy’s free Media Planning certification and gain valuable skills for the media planning and buying workflow.
“Productivity” is Bionic’s 2025 Word of the Year
Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”