Would you like to streamline the workflow at your advertising agency? Here’s a collection of tools and resources to help you automate your agency.
John Henry vs. Programmatic Buying
Two articles published this week have caught my attention despite my recently self-imposed “information diet.” They rise above the din because of the keen observations they make on the changing workforce at advertising agencies. “There’s a lot of inexperienced people on the ground doing a lot of grunt work.” - Forrester analyst Joanna O’Connell in Agencies in the Age of Machines by Brian Morrissey “Accepting that there will be fewer and fewer staffers at the agency doing the grunt work of RFPs and spreadsheets: Do you really see more than a tiny handful of those people being retrained and redirected into right-brain Marketecture jobs?” – Upstream Group founder and CEO Doug Weaver in Brave New Agency The disruptive force here is the rise of automated, programmatic buying machines. These machines eliminate manual human toil and efficiently grind towards their narrow objectives. These articles remind me of the legend of John Henry vs. the steam-powered hammer. In this folk tale, the status quo [...]