As a media planner, your clients expect you to stay on top of of the latest trends that affect media planning and media buying. These podcasts give you what you need to know.
Next in Media
On the Next in Media podcast, Mike Shields of the Next in Media newsletter talks with with some of the top media, marketing, and advertising industry leaders as they steer their companies through constant change brought on by disruptive technology and data.
What We Like
Mike Shields has been covering technology, media, and advertising since 2005 at Mediaweek, Digiday, Adweek, The Wall Street Journal, Business Insider, and now as the CEO of Shields Strategic Consulting.
What to Know
The Next in Media podcast is produced in partnership with Beet.TV.
Sample Episodes
- Jonah Goodhart thinks the ad business needs a complete do-over on measurement – and AI will lead the way – The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.
- The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix – Next in Marketing spoke to Ana Milicevic co-founder, Sparrow Advisers about Netflix’s plans for ad tech, what it means for Microsoft, and why ad serving is suddenly sexy.
The Rebooting Show
On The Rebooting Show, Brian Morrissey of The Rebooting gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses.
What We Like
Brian Morrissey has been covering technology, media, and advertising since 2000 at Silicon Alley Reporter, DM News, Adweek, Digiday, and now as the founder of The Rebooting.
What To Know
Brian can spot bullshit from a mile away, and isn’t afraid to call it out. You can trust Brian’s take.
Sample Episodes
- Hearst’s Lisa Howard on why media can’t quit ads – For Hearst global chief revenue officer Lisa Howard, the shift to focus mostly on subscriptions at many publishers obscures the reality that advertising will continue to be the dominant monetization form for most media, including Hearst. Lisa discussed the power of ads and the resilience of legacy media during a live podcast recording at The New Attention Economy on Tuesday.
- NYU’s Jay Rosen on why news needs subsidies – News on its own is often not a great business. Advertisers want to avoid it, and the humans required to recreate the product every day drive up costs, and subscriptions can only go so far. New York University journalism professor and media analyst Jay Rosen sees the need to discover new sources of subsidies to maintain a healthy news ecosystem. In this discussion, we cover that issue as well as the end of BuzzFeed News, the prospects for The Messenger and Semafor, why Trump hacked conventional political news coverage, promising efforts at building sustainable local journalism models, and Jay’s belief that Fox News is not a legitimate news organization.
The Big Story Podcast
On The Big Story Podcast, Sarah Sluis and the AdExchanger team deliver a weekly roundtable discussion on the week’s top news stories in digital advertising.
What We Like
We love the deep dives on the topics currently affecting our industry.
Sample Episodes
- The Rise of CDPs and the End of Last-Click Attribution – The use of customer data platforms (CDPs) – the trendy software category taking over where DMPs left off and building on CRMs and marketing automation – is on the rise. Special guest Stuart Schneiderman, SVP of business intelligence at Advertiser Perceptions, drops by and dives into the company’s latest research on why marketers are adopting CDPs in growing numbers.
- A Supply Shortage in Programmatic CTV – The pandemic-related boom in streaming, along with record TV upfronts, means there’s going to be a “wild Q4” ahead as programmatic buyers scramble for access to streaming inventory.
- The Winners and Losers of the Cookie Delay – For this week’s episode, we talk through the fallout of Google’s decision to delay the phaseout of the third-party cookie by nearly two years. Who are the winners? And who are the losers?
The Digiday Podcast
On The Digiday Podcast, Tim Peterson and Kayleigh Barber bring on guests each week to discuss important topics in digital advertising.
What We Like
We love getting to know the people and companies leading digital advertising. We like the preview at the beginning of each episode highlighting the key points followed by the long form interview.
Trivia Question
Who sponsored the very first episode of The Digiday Podcast? A free t-shirt to anyone who answers correctly.
Sample Episodes
- Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’ – Brands don’t need to become fully Web3-based companies, but Amanda Cassatt, of marketing agency Serotonin, believes starting the experimentation now will benefit the bottom line down the road.
- How Twitch streamer Blizzb3ar quit his job to become a full-time creator – The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems.
This Week Next Week Podcast
On the This Week Next Week Podcast, Kate Scott-Dawkins and Brian Wieser of GroupM’s Business Intelligence team discusses the latest news and research in media and marketing.
What We Like
We love the camaraderie between Kate and Brian on older episodes, the focus in industry research, the analysis of industry macro-trends, and the predictions.
What To Know
This podcast is published by WPP’s GroupM agency holding company. So, it does not include discussion and guests related to other agencies. That said, the research discussed tends to affect all agencies.
Unfortunately, Brian has left the podcast in January 2023. New episodes are not coming like they used to.
Sample Episodes
- Brian Eats His Mask – Brian admits he got it wrong and (sort of) eats his own words as he and Kate break down the implications of Netflix’s announcement that it will consider creating an ad-supported offering. Then, a quick update on the latest in Musk v. Twitter and Denise Ocasio (Executive Director, Investment at Mindshare) and Jessica Brown (Director, Digital Investment at GroupM) join the show to explain the intricacies of the TV upfronts.
- Monkey Measurements – Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising.
The Marketing Book Podcast
Hosted by Douglas Burdett, The Marketing Book Podcast helps business owners and marketers keep up with the smartest thinking in the fast-moving field of modern marketing.
Recommended by Sergio
Thank you to Sergio G. for recommending this podcast to us! Here is his review:
What Do You Like About Marketing Book Podcast?
I like that it educates and entertains the listener on what is out on the marketing bookshelf, and I enjoy getting an in-depth summary on them with top author interviews.
The podcast provides detailed insights on a wide range of marketing topics good and bad that you wouldn’t otherwise get if you just read the text.
This Podcast definitely helps me narrow down top reads and saves me a lot of time. The podcast host reads every book prior to interviewing the author and host has a smooth easy listening voice and it is easy to listen to.
What Are Some of the Best Episodes?
A good episode to highlight is RE-Think Innovation by Carla Johnson. I am always interested in anything that relates to innovation and creativity for doing things better and more efficiently.
What’s Missing?
There are so many good podcasts available. Please let us know if you know of a podcast that deserves to be included on this list.
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