A big part of your job as an ad salesperson is creating awareness and staying on top of mind when media plans are created. Despite what your boss may think, it’s impossible to be in front of every media planner at all times. You are missing ad sales deals every day because:
- The media planner is new on the job
- The media planner has never spoken with you
- The media planner doesn’t understand your ad inventory
- The media planner has forgotten about you
Regardless the reason, the result is the same… you missed another sales deal because of lack of awareness.
You do your best sending emails, leaving voicemails, and asking to “jump on a quick call” in an attempt to stay on top of mind, but everyone does that and media planners are overwhelmed. You could have the perfect ad inventory for the media plan and still lose. Life’s not always fair. But it doesn’t have to be this way.