Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
Media Planning in Excel is a Fool’s Errand
Yesterday, in a call with an agency president she said, “media planning in Excel is a fool’s errand.” Here's how media planning in Excel compares to Bionic.
Collaborate without fear with Bionic’s Digital Media Planner
Bionic today unveiled advanced collaboration features in its Digital Media Planner system. With this upgrade, digital media planners can collaboratively develop digital media plans without fear of losing their work, which is common using today’s solutions. More than 80% of digital media agencies still use Microsoft Excel to produce their digital media plans. While flexible and easy to use, Excel has a long list of weaknesses that contribute to the high cost to create and execute a digital media plan. Some of Excel’s biggest weaknesses are it’s lack of support for collaboration and version control, which causes lost productivity. Excel spreadsheets are stored in a file format. As such, only the latest actively saved version is available. If you forget to save your changes or your machine crashes, your work is lost. If you and a co-worker unknowingly work on the same Excel media plan at the same time, your work will be lost if he saves his changes after [...]
Budgeting just got easier with Bionic Planner v1.2
Tracking to client budgets can sometimes be a challenge in digital media planning. With the latest release of Bionic’s Digital Media Planner (version 1.2 released Friday, 1/25/13), you now have a handy visualization on your homepage that makes it easier for you to stay on budget on all your campaigns. Want to get Bionic Planner? Request your free access here.
Digital media planning just got even easier
Less than three weeks ago, we introduced the new Digital Media Planner tool. It was built specifically to make digital media media planning easy. Today, we upgraded the software to make it even easier. Now when you create a new campaign, you are greeted with four easy options to get started: import a file, suggestion tool, search tool, or type-ahead. In every case, the system is making your life as a media planner easier. Want to learn more about the tool? Go to https://bionic-ads.com/planner/.
Bionic Aims to Replace Excel With New Digital Media Planner
Bionic Advertising Systems today unveiled a new system for automating digital media planning workflow at advertising agencies at the iMedia Agency Summit conference in Scottsdale, Arizona. The new system is called Digital Media Planner.
Why is automation important to digital media directors?
Here is the presentation I gave this morning to a packed room of 70 media executives at the iMedia Agency Summit at the Camelback Inn in Scottsdale, AZ
Bionic Unveils a New Digital Media Planner tool
After two years in the making, I’m very happy to unveil our latest creation: the Digital Media Planner – a system specifically designed to help digital media planners to get their job done more easily. The 42-step process to create and execute the digital media plan costs agencies an average of $40,000 per campaign in labor costs. This cost does not include creative, technology, or other costs to deliver the campaign. Just the media department labor cost. It’s a very expensive process. The digital media planning process is ripe for automation because of the combination of high costs and repetitive, manual labor. However, prior solutions have failed to gain widespread adoption in the marketplace. Despite the availability of various workflow systems, the digital media planning process is still typically done manually using Excel, email, shared drives, and generic tools. In our research, we discovered the reasons for system adoption failure were a combination of the following factors: (1) too cumbersome [...]
The Digital Media Planner Happiness Project
As I talk about the automation benefits of our Digital Media Planner system, I use words like “easy, efficient, and effective.” But these words don’t capture the essence of what we are doing here from a media planner’s perspective. Here I try to get to the essence using the 5 whys method with a fictitious media planner, Paulette Planner: Q1: Why is workflow automation important in digital media planning? Paulette Planner: “Because it frees me from doing lots of mundane, robotic tasks like copying and pasting 600 placements from Excel into DFA.” Q2: Why is liberating you from mundane, robotic tasks important? PP: “Because it saves me time, eliminates tedious mistakes, and let’s me spend more time on higher-value, strategic activities.” Q3: Why is spending your time on high-value activities important? PP: “Clients pay for value. If I’m doing valuable work, then I’ll be happier with my job. Plus, I’ll get paid more and get promoted.” Q4: Why is your happiness [...]
Need a replacement for Google’s DoubleClick Ad Planner?
Google has announced it will discontinue many key features of its DoubleClick Ad Planner on September 5, 2012. However, good alternatives available to help you through the transition.
5,000+ Top Digital Media Ad Programs Now Available In Bionic
Bionic has hit yet another milestone with the Digital Media Advertising Index: more than 5,000 of the top digital media advertising programs are now represented via data cards. It was just four months ago that we hit the 2,500 record milestone. Great momentum! The top publishers have been very enthusiastic about posting their data cards in the index for four good reasons: 1) It makes it easier for media planners to find them 2) It makes it easier for media planners to buy from them 3) It’s easy to use 4) It’s free The data card index complements other website indexing services like those from comScore, Nielsen, and Google that to a great job with website metrics such as number of visitors, page views, and basic visitor demographics. Those other services help media planners to find sites on which to advertise, but they don’t answer all questions a media planner needs to know when building a media plan such as: [...]