Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
What’s in the package?
Bionic today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.
Programmatic Direct is in the Top of the Second Inning
Lately, I have been working on a whitepaper about the “programmatic direct” phenomenon. Part of the research involved surveying a bunch of influential people in the space, and asking them where they thought this new buying methodology was in terms of adoption. Their answers kind of surprised me. If “programmatic direct” was a baseball game, we are in the top of the second inning. The game has basically just started, and a few balls have been put into play, but the action is just getting started—and the big sluggers have yet to step up to the plate. If you are a regular AdExchanger reader, you would be justified in thinking that programmatic direct was quickly gaining steam by progressive agencies and publishers. After all, there has been a good deal of hype surrounding the idea of enabling programmatic access to higher classes of inventory, and it seems like almost every ad technology player in the display space is getting into [...]
There’s a Column for That!
The latest release of Bionic’s media planning software lets you add custom columns and free-form notes to your media plans to support your agency’s workflow.
Directory of Digital Advertising Races Past 10,000 Premium Listings
The Bionic Directory has reached a new milestone: more than 10,000 digital advertising programs are now listed. What's become known as the "Rodeo Drive of digital advertising," this Directory includes detailed information about premium digital advertising programs from the best publishers. The listings in the directory - known as "data cards" - reveal detailed information about each advertising program including placement options, inventory, pricing, audience statistics, and key sales contacts. The goal of the Directory is to make it easy to buy the best digital advertising inventory directly from the source. "I'm really happy about the enthusiasm for the directory," said Joe Pych, founder and CEO of Bionic Advertising Systems. "It's been a long road and slow going at the beginning. We started on this project three and a half years ago. Although it had been done for other traditional media channels, nobody had ever built a directory like this for digital advertising. At first, getting premium publishers involved was [...]
Is Your Media Planning Team Working Together or Playing Hide and Seek?
Bionic today unveiled a new feature in its Media Planning System that helps media planners by reporting on a media program’s history of usage within the agency.
NextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their advertising agencies, and publishers.
Bionic Planner Now Enables Private Deals for Direct Ad Buys
Bionic today unveiled new features in its media planning tool that enable media planners to record and utilize private deals when creating their media plans.
Bionic Now Enables Private Marketplaces for Direct Ad Buys
The latest release (version 2.2) of Bionic Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available, it’s a living nightmare to navigate to your ideal media plan. With Bionic Planner, you and your colleagues can now ”endorse” preferred media programs and make them part of your private marketplace. Once endorsed, those programs get special priority in media plan formulation. Bionic’s private marketplace is an antidote for the infamous clutter of the Display Lumascape. Now, media planning teams at advertising agencies can easily create and share a preferred vendor list.Instead of sifting through thousands of unqualified options, only those that are approved by your agency rise to the top of the heap. For publishers, earning an agency endorsement gives you a huge advantage in winning the next media plan. Your work in building the relationship will be recognized in a concrete endorsement. And your endorsement will pay off every day by earning top placement [...]
“Air Traffic Control” for Media RFP Proposal Management
Last night, Bionic Digital Media Planning system was upgraded to give you a new tool for automatically keeping track of your Requests for Proposals (RFPs) and the proposals that come in response. RFP management in digital advertising is well-known to be a frustrating mess. Despite recently celebrating the eighteenth anniversary of the banner ad, sending RFP requests and handling proposal responses is still a highly manual effort involving emails, Excel spreadsheets, shared file folders, phone calls, sticky notes, and plenty of manual labor. Despite its many failings and costing agencies more than $3,000 per campaign in labor, nobody has yet developed a widely adopted alternative to this time-consuming and expensive process. Fresh on the heels of version 2.0, Bionic Planner v2.1, released May 9, 2013, brings much-needed automation to RFP management: Send RFPs from your media plan – with contacts pre-filled for you (no more tracking down contact info)! Automatically keeps track of who has viewed your RFP and who [...]
RFP and proposal management just got easier with Planner 2.0
Bionic today announced an upgrade to its digital media planning software, which adds key functionality for handling RFPs and media proposals. The Request for Proposal or RFP process in digital advertising is well-known to be a frustrating mess. Despite recently celebrating the eighteenth anniversary of the banner ad, sending RFP requests and handling proposal responses is still a highly manual effort involving emails, Excel spreadsheets, shared file folders, phone calls, sticky notes, and plenty of manual labor. Despite its many failings and costing agencies more than $3,000 per campaign in labor, nobody has yet developed a widely adopted alternative to this time consuming and expensive process. Bionic streamlines the RFP process with the latest upgrade to its Digital Media Planner system. Version 2.0 of Planner extends the platform’s functionality by enabling media planners to directly interact with publishers to request and manage media proposals. Now, instead of using spreadsheets and e-mail to negotiate pricing and placements, Planner’s Proposal Manager module [...]