Bionic Advertising Systems today announced new tools for ad packages and roadblocks in both its media planning tool and ad sales tool to expedite complex advertising deals.

What are Packages in Advertising?

In the context of media planning or media buying in advertising, packages refer to bundles of advertising inventory or placements offered by media vendors or publishers. These packages are designed to meet the needs of advertisers who want to reach a specific target audience or achieve specific advertising goals.

Media vendors offer different types of packages to advertisers, including:

  1. Demographic packages: These packages are based on demographic information such as age, gender, income, and education level. Advertisers can target specific demographic groups based on their advertising goals.
  2. Geographic packages: These packages are based on geographic location, such as city, state, or region. Advertisers can target specific geographic areas where their target audience is located.
  3. Behavioral packages: These packages are based on the behavior of the target audience, such as their online browsing history or purchasing habits. Advertisers can use this information to target ads to people who are most likely to be interested in their products or services.
  4. Content packages: These packages are based on the type of content that the advertiser wants to advertise against, such as sports, news, or entertainment. Advertisers can target specific types of content to reach their desired audience.

By purchasing these packages, advertisers can save time and money by accessing a pre-defined group of advertising inventory or placements. This allows them to reach their target audience more efficiently and effectively, and achieve their advertising goals.

Previously, Media Planners complained that important details of packages got lost in the communication shuffle, which led to confusion and extra back-and-forth messaging with their salesperson to confirm just what a package contains.

Upgrade to Packages

The latest version (version 2.7) of Bionic for Agencies and Bionic for Ad Sales solves this packaging problem with a new interface that makes it simple to create and present packages of advertising inventory and roadblock deals.

Bionic Seller now enables you to easily build and propose package offerings to a Media Planner, complete with the myriad details.  Upon receipt, the Media Planner instantly sees what the offering contains. And with a single acceptance click, the package information is automatically added to their media plan.  No copy-paste, no confirmation emails, no questions.

Bionic Planner also now enables media planners to construct (or de-construct) packages and roadblocks with a simple drag and drop interface. The system does all the complicated math and makes it easy to perform “what if” analyses.

Now that’s a nice package to receive!

Get The Software

Media Planners: Request your free trial of Digital Media Planner.

Ad Salespeople: Get access to the Bionic for Ad Sales system (it’s free).