Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
Create Persuasive Media Plan PowerPoints with Bionic Planner
When asking your advertiser to approve your media plan, you need a persuasive PowerPoint presentation. Here's how to make your best deck the easy way.
Monitor campaign delivery and pacing with Bionic Pacing Dashboard
Keeping your advertising campaigns on pace has never been easier. With Bionic Media Planner, you now get daily pacing reports that guarantee your campaigns are on track and avoid embarrassing discrepancies. Have you ever been stung by a media placement that started late or didn’t deliver the results you expected? Regrettably, under- and over-delivery is a chronic problem in the media business. In some campaigns, the discrepancy rate is virtually 100%. Publishers tend to over-promise in their quest to win your business (and to make their quarterly sales quota). When you learn they’ve under-delivered, it’s often too late to get your campaign back on track. As a steward of the media budget, it’s your responsibility to ensure that every publisher on the media plan is delivering what they promised. It’s critical to stay on top of all your campaigns while they are in flight to catch discrepancies early and to make the necessary optimizations that ensure that every campaign comes [...]
Master Gnarly Media Calculations with Bionic for Agencies
Bionic Planner gives you an easy way to confidently calculate and master tricky media equations, even those involving international currency exchanges.
Bionic Goes Native with its Digital Media Planning Software
Bionic Media Planner now enables you to add native advertisements, one of today’s fastest growing trends in digital media, to your media plans and proposals.
Create Kickass Allocation Charts Right from Your Media Plan
Fresh on the heels of Flowcharting, Bionic Planner now enables you to create kickass allocation charts right from your media plan with a click of a button.
Bionic Goes Old School with Traditional Media Planning
Bionic Advertising Systems today announced an upgrade to its Media Planner system that adds support for traditional media channels such as TV, radio, and print. The media planning tool now enables media planners to create media plans with placements across 24 different advertising channels, representing the full range of digital and traditional offline media. “Bionic Planner was originally designed to solve the problems specific to the complex and expensive process of planning and buying digital advertising,” said Chris O’Hara, co-founder and CRO of Bionic. “Since its launch a year ago, media planners have started by using it for their digital media planning. Along the way we noticed a pattern: inevitably after getting into it, they would ask us how to use it for ALL their media planning. Now that digital is becoming more mainstream and integrated in the advertising mix, nobody wants to use one planning tool for digital and another one for traditional advertising.” The latest version of Bionic [...]
The Battle for Workflow Automation
Even though programmatic RTB has seen the lion’s share of venture capital funding and an enormous amount of innovation, RTB buying only accounts for 20%-30% of all digital media dollars. The real money still flows through the direct buying process, with agencies spending up to 400 hours and $50,000 to create the typical campaign, and publishers burning through 1,600 hours a month and 18% of their revenue responding to RFPs. What a mess….and an opportunity. Everybody’s battling for a slice of that direct sales pie, and the game is all about helping buyers and sellers automate the manual processes that drive almost 80% of transactional value. The Holy Grail for both sides is a web based, connected platform that will enable planners and sellers to thrust aside Excel, and start to transact business in the cloud. Although a number of companies have tried and failed to deliver on the promise of workflow automation, the time seems ripe for true adoption, [...]
Release Notes for version 2.8 of the Bionic Digital Media Planner and Digital Ad Sales System
The version 2.8 release of the Bionic for Agencies and Bionic for Ad Sales features 8 major improvements in functionality and more than 20 bug fixes.
Bionic Makes It Easy to Create Beautiful Flowcharts
Instantly create advertising flowcharts. Eliminate hours of unpleasant grunt work. Eradicate tedious mistakes. Improves the look of your flowcharts.
Here’s Why 86% of Digital Media Planners Still Use Excel
Why do they media planners stick with Excel when other options exist despite its well-known shortcomings? Here are reasons from the iMedia Agency Summit.