Here is the latest news on Bionic for Agencies, which is a software tool that centralizes, standardizes, and automates your media planning and media buying.
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
Bionic nominated “Best New Media Innovation” for 2015 iMedia ASPY Awards
Bionic has been named a finalist for "Best New Media Innovation" for the 2015 iMedia ASPY Awards.
Bionic Unravels Your Advertising Spending Mysteries
Is your advertising money being wasted? The Bionic media planning and media buying system makes it easy to analyze your media spending patterns.
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, 2015 via web conference by Hollis Thomases, Digital Ad-Marketing Consultant, ROI Diva, LLC. Here are the highlights from the interview: Struggling with agency growing pains (located at 4:49) “Our agency is 10 years old and has been very successful from day one. Each year has been triple digit growth that we've been in business. A couple years in and I could see that we were going to have to become better and more efficient at planning and buying to accommodate all this growth. I started talking to various companies that were just starting out in the space of programmatic planning and buying with some success, but it seems like there [...]
4 Essential Questions to Ask When Choosing Your Media Buying Platform
Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the right choice. Or it can bankrupt you if you make the wrong choice. Using Microsoft Excel for media planning and media buying drains your energy and prevents you from reaching your full potential. Excel’s inefficiency is infamous in professional media circles. But finding a media buying platform to replace Excel can be an extremely confusing and frustrating experience. It seems that everyone is offering a media buying platform these days. When you Google “media buying platform” (with the quotes to limit the search results), you get more than 20,000 results. This creates a long, confusing list of options. In reality, only a small fraction of those options actually provide a [...]
Bionic Doubles Down on Old School Media Planning
To fully prepare you for final episodes of Mad Men coming this spring, Bionic has doubled down on tools for old school media planning. Back in April, you got a bunch of features to enable media planning in traditional media channels like TV, radio, magazine, newspaper, billboards, and more. Now, you are getting even more powerful tools for planning and buying traditional media. The problem with many media planning and buying tools is they only solve part of the problem. They force you to use a bunch of different point solutions: you use one tool for planning TV, another for planning digital, and another for planning print, etc. That problem is compounded when you are dealing with multiple currencies and regions because most tools just handle a single currency. So, in order to present a coherent and cohesive presentation, you end up spending hours and weeks consolidating and updating your media plan using Microsoft Excel. “I love using a different [...]
True Media Wins 2014 Bionic Agency of the Year Award
Bionic Advertising Systems today announced True Media has won the inaugural Bionic Agency of the Year Award.
Bionic Enables Next Generation Audience Targeting
With the latest release of Bionic Media Planning Software, you can now deliver next generation audience targeting in your RFPs, proposals, media plans, and insertion orders.
Enhance Your Media Plans with Advanced Flighting
In media planning, "flighting" enables you to vary the advertising delivery schedule between the start date and the end date the placements in your media plan.