December 9, 2015 – Bonita Springs, FL – Bionic Advertising Systems today announced True Media has won the inaugural Bionic Agency of the Year Award. This award is given annually to the advertising agency that has made the most significant improvements in workflow automation technology that reduces non-working media costs, improves results for advertisers, and increases job satisfaction for its employees.
“We work with hundreds of agencies of all sizes and shapes,” said Joseph Pych, CEO of Bionic Advertising Systems. “True Media has impressed me with both their vision for automation in a modern media agency and the pace at which they’ve executed their vision. They stand out as a beacon among media agencies.”
True Media is a Missouri-based independent agency which specializes in the strategic planning and placement of traditional and digital for clients which include HCA, Nature’s Variety, Monsanto, and The State of Missouri. Founded in 2005, the agency has been named on the Inc. 500 for the past five years.
In 2014, True Media has moved from a manual, Excel-based workflow typical of today’s media agencies to a systematic, process-driven workflow. As a result of its efforts in automating its media workflow, True Media has realized the following benefits:
- Achieved 30% time savings by eliminating manual data entry and formatting
- Improved processes and efficiency through consistency in proposals and agency documents
- Improved employee morale
- Reduced errors
- Achieved greater confidence in work
“We’re honored to be recognized as the 2014 Bionic Agency of the Year,” said Sean Cotton, Vice President of Digital & Social Media at True Media. “It’s an affirmation of the value of the tremendous efforts the True Media team has put forth to deliver better results for our clients and a better workplace for our employees. We’ve still got a long way to go, but this shows we are making good progress.”
The 2014 Bionic Agency of the Year award was presented to Sean Cotton and Stephanie Padgett of True Media at the iMedia Agency Summit in Bonita Springs, FL, where agency leaders will converge to discuss the latest tools, tactics, and strategies for finding the right balance between experience and experimentation.