Here are tools and resources to help you achieve your DEI procurement objectives for supplier diversity when purchasing media for advertising.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
How to Find Black Owned Media for Your Media Plan
Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.
ANA Masters of Marketing Day 3 Recap
Today’s marketers spend too much time discussing and not enough time showcasing. As a result, the marketing function has become too internally focused.
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”