Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
Helping You Get Your Job Done: Bionic’s New Knowledge Base
When you’re on a deadline for a media plan or media buy, you can’t afford to waste time digging through a user manual. You just want to get the job done.
How to Turn Your Media Mix Model into a Real Media Plan
Although it’s a great start, your media mix model (MMM) is not a media plan. To get there, you’ll need to transform your model output into an actionable plan.
Most Ad Agencies Are Not Ready for AI
Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. This disruption is a rare opportunity for those willing to adapt.
How to Solve the “Swivel Chairing” Problem in Advertising
Advertising has always had a swivel chairing problem. Digital advertising made it worse. Now, CTV, SPO, RMN, and new ad platforms are exacerbating the problem.
How to Use AI to Analyze Your Media Plan Performance
Want to use AI to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools like ChatGPT.
LinkedIn Ads vs. Google Ads: A 30-Day Comparative Analysis
In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Here are the results.
How to Automate Campaign Naming Conventions with Bionic
You can finally ditch those spreadsheets with all the CONCATs and VLOOKUPs. Bionic now totally automates campaign naming conventions. Here’s how it works.
Bionic Unveils “Custom Fields Everywhere” in Media Planning
When media planning, you can never have enough data. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.
The 4 Key Takeaways from the 4A’s Media Essentials Course
In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape.
2023 Advertising Media Spending Forecast – Executive Summary
Here’s how 2023 global media spending breaks down into offline vs. digital advertising, programmatic, walled gardens vs. open web, and DSP’s share of it.