Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
How to Create a Truly Omnichannel Media Plan
Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool.
How to Use AI in Media Planning – You’ve Got To Be Careful!
As a media planner, you're hearing how AI is the future of media planning. You may be starting to feel you’re becoming obsolete. But is this really the case?
5 Must-Have Media Buying Tools for 2023
The 2023 advertising forecast is complicated – flexible orders, retail media, CTV... Here are 5 must-have media buying tools to survive and thrive in 2023.
Expose All the Problems with Your TV and Radio Ad Spots
Bionic just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots logtimes, then exposes all the problems with your ad delivery.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
Faster Media Planning Filters, Picklists, Deletes, Exports
You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters, faster picklists, faster deletes, and faster URL exports.
How to Find Black Owned Media for Your Media Plan
Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.
Faster Media Plan Placements and Media Plan Downloads
Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.
Faster Media Planning with Intelligent Caching
Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild.