Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
Bionic Unveils DEI Scorecard for Media Supplier Diversity
Advertisers struggle to track progress on their media supplier diversity initiatives. Here is a new DEI scorecard tool that brings much needed accountability.
Bionic is a Digiday 2022 Technology Awards Finalist
Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards.
Faster Media Planning Filters, Picklists, Deletes, Exports
You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters, faster picklists, faster deletes, and faster URL exports.
How to Find Black Owned Media for Your Media Plan
Finding diverse suppliers is advertisers' #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.
Faster Media Plan Placements and Media Plan Downloads
Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports.
Faster Media Planning with Intelligent Caching
Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild.
5 Problems Thwarting Media Supplier Diversity Initiatives
On March 2-4, 2022 in Orlando, the Association of National Advertisers (ANA) held their 10th annual Media Conference. The ANA led the conference with a program focused on supplier diversity, which both celebrated progress and identified the problems thwarting these initiatives.
QuickBooks Integration Upgrade
Bionic just leveled up its integration with QuickBooks Online accounting software. You now get an even smoother onboarding experience when first connecting QuickBooks to Bionic for Agencies media planning and buying software.
2021 Year in Review
Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers, agencies, and ad sales teams. Here are some of the highlights of the past year:
12 Marketing KPIs You Should Be Tracking for Media Buying
Are you tracking the most important marketing KPIs? In their "Media KPIs That Matter” report, the ANA revealed many are using the wrong KPIs in media buying.