Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
Estimate ROAS While Media Planning
Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. To solve this problem, Bionic just added powerful new ROAS prediction automation to its media planning software.
New Ad Spots Media Buying Tool
For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow.
Finally, a good Strata alternative
Need a good Strata alternative? Switching from Strata to Bionic not only reduces costs. It also upgrades your media team with a modern, integrated, complete media workflow system. Switching is easier than you think.
New Vendor Bill Reconciliation and Payment System
Advertising vendor bill reconciliation and payment just got a lot easier with Bionic’s new Finance Tab. You will love how it eliminates all the hassles.
Why the “ideal” media planning + buying tool?
Ready to hear the 5 reasons why Bionic is rated the "ideal" media planning + buying tool? (hint: time and money are involved).
New Insertion Order Formats Now Available
Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels.
How to Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments
Bionic today unveiled powerful new media planning and buying tools for advertising agencies to automate insertion orders, vendor bills, reconciliations, and vendor payments.
Bionic for Agencies 2021 Capabilities Overview
In this 5-minute video, you’ll see how Bionic gives you media plans, flowcharts, RFPs, IOs, trafficking, reporting, dashboards, reconciliations, and much more!
Speedy Ad Sales Proposals with Beautiful Flowcharts
Bionic today unveiled new ad sales tools that enable ad salespeople to respond to media planner RFPs in minutes instead of hours, including a new file uploader that imports WideOrbit, Strata (Freewheel), Tapscan, and ProposalXML and creates beautiful flowcharts.
Finally, Instant Messaging for Media Professionals
Introducing Bionic Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.