Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
Bionic Unveils AI-Powered Advertising Research Tool
Bionic today unveiled a new advertising research tool that employs artificial intelligence to help you optimize your advertising placement decisions.
Bionic Unveils Advertising Vendor Database
Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs.
Advertisers Want Their Data (or else!)
With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.
Media Kit Grader Tool for Ad Sales Teams
Bionic today unveiled a Media Kit Grader tool that measures the quality of media kits and helps ad sales teams to identify and correct problems with their media kits.
Austin Williams Gains 50% Productivity Boost with New Media Planning Software
Learn how Erica Brown and Pam Schneck of Austin Williams boosted their ad agency’s productivity by 50% while simultaneously improving client service with new media planning software.
The Free, Easy Way to Create Stunning Advertising Dashboards
Advertisers love dashboards. Sadly, many can't justify the extra cost and time for a system. Bionic solves this problem with a free, easy dashboarding tool.
Trailblazing Women Lead First ANA In-House Agency Conference
The ANA's new In-House Agency conference distinguished itself with its high concentration of trailblazing female leaders on the main stage including Jessica Cipolla-Tario of MGM, Maureen Boyle of Trunk Club, Jean Batthany of Disney, Marla Kaplowitz of the 4A’s, Helen Lin of Publicis, Kerri Martin of Clorox, Belinda Smith of Electronic Arts, Keri Bruce of Reed Smith, Patti Cocciolo of Cisco, Charissa Messer of Bank of America, and others.
How to Automate Your RFPs for Advertising Media Planning
Bionic today revealed new automation that streamlines the painful advertising media RFP process for media planners, media buyers, and ad salespeople.
Prove How Much You Saved on Your Media Plan
You can now prove how much you saved on your media plan with Bionic’s media investment management software.
Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals
Bionic has added resizable columns, variable gross-to-net discount, and fancier proposals from RFPs to its Media Investment Management Software.