Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
How to Build a Custom Media Planning System with No Code
Bionic just released new software that enables you to build your own custom media planning system with built-in transparency, accountability, and control.
7 Ways the ANA Contract is Disrupting Media Agencies
For media agencies, the new ANA contract is either your worst nightmare or a dream come true. Which is it for you?
How to Erase Costly Mistakes from Your Media Plans
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. When mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
“Top Down Costing” Solves the Advertising Waterfall Working Media Conundrum
Bionic unveiled a new “top down costing” tool that solves the advertising waterfall working media conundrum that is perplexes media planners in programmatic advertising.
Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
Lessons from the 2017 ANA Masters of Marketing
From established industry leaders like P&G, Kentucky Fried Chicken, Cadillac, and Walmart, to those shaking up the landscape like Lane Bryant, St. Jude Children’s Research Hospital, and Grant Thorton there was something for everyone
How to Guarantee Perfect Placement Naming Conventions
Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.
ANA Masters of Marketing Day 2 Recap
Bob Liodice, Chief Executive Officer, ANA cut to the chase proclaiming that “we must have change.”
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.