Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. And when mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls.
Media Plans Are Complicated Beasts
Media plans are ever-changing, super-complicated schedules. Advertising programs come and go. Placements are constantly being added and removed from the media plan. Rates, start dates, end dates, quantities, and other placement details are always in flux. You need to perform dozens of tedious calculations with every change, and every result must be exactly right. To complicate matters, you often have many others working on the same media plan at the same time. This is all getting worse with the entropic advertising supply chain.
Bringing Order and Simplicity to Media Planning
Since day one, Bionic has been committed to bringing order to media planning and to simplifying this naturally complex discipline. If you’re new to Bionic, you’ll appreciate this summary of the quality control tools you get with Bionic media planning software.
If you’re already a Bionic pro: scroll down to Audit Trails and Super Undo to see the new tools unveiled in your latest upgrade – including a screenshot and a video.
Avoid Mistakes with Media Planning Guardrails
The best way to eliminate media plan mistakes is to avoid making them in the first place.
If you’re using Microsoft Excel to create your media plans, you’re setting yourself up for failure. You’re bound to make lots of mistakes because you’re on your own with media plan structure, formulas, nomenclature, picklist standards, vlookup codes, and everything else. You have to be a media planning wizard with OCD to create a media plan in Excel without making at least one mistake.
If you’re a mere mortal like me, you expect your computer to pull its weight and give you a hand navigating the media planning minefield. Bionic media planning software is built specifically to help you and your team to create error-free media plans. It includes dozens of powerful tools that act as media planning “guardrails” to help you avoid costly media planning blunders:
Never Lose Your Work with ABS Technology
Since day one, the Bionic media planning software has been equipped with ABS technology. ABS stands for (best spoken in the voice of Alec Baldwin as Blake in Glengarry Glen Ross):
A – always
B – be
S – saving
Bionic doesn’t give you a save button on your media plan. That’s because the software is constantly saving your work. As soon as you enter a new value into a field, your change is immediately saved, safely and securely, into your media investment database. You never have to remember to press save and your work is never lost.
Never Get Clobbered with Media Plan Locks
If you’ve ever lost media planning work because your media plan spreadsheet got overwritten, you know the horrible feeling you get when your work gets clobbered. With Bionic, you get a lock on your media plan when you are doing your work. This lock prevents others from clobbering your work.