Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
ANA Calls for More Transparency, Accountability, and Control of Advertising Investments
ANA and K2 uncovered shady dealings in advertising. Here are the findings and recommendations for advertisers and agencies.
How Accountable Digital Conquered Agency Growth Challenges
As Accountable Digital grew, its old processes started to break down. Here's how they overcame agency growing pains.
5 Reasons Why Advertisers Need Legitimate Media Plans
Media plans are the blueprints of an advertising campaign. Good ones make your life easier throughout the advertising process.
Bionic Elevates Its Facebook Performance-Based Advertising Capabilities
Bionic has upgraded its media buying software to handle Facebook’s new performance-based advertising objectives: engagements, likes, and installs.
Keep Advertising Strategy Top of Mind When Media Planning
One place to centralize your advertising strategies for advertisers, campaigns, and media plans.
Anatomy of a Media Plan
Good media plans are essential to any advertising campaign. To succeed, it's important to understand each component and how they interact in the media plan.
Standardized Picklists Bring Order to Media Planning
No matter how well designed, no singular media plan template will ever work for an entire agency.
Bionic’s Live Chat Gives You Real-Time Help With Media Plans
Bionic’s new live chat support gives you real-time help while building and executing media plans.