Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
5 Signs Your Agency Has Grown Beyond Its Capabilities
As your advertising agency grows and your media buying team expands beyond its few founding members, you will start to experience growing pains. What separates success from failure in reaching the next level is how you deal with these critical issues.
Why Some Advertising Teams Are More Effective Than Others
A media buying team’s ability to work together is more important than hiring all-stars.
Organization is Key to Boosting Advertising Agency Efficiency
The shift to digital solutions makes organizing your virtual workspace more important than ever. How do you achieve that without wasting all your time?
Bionic Releases v2.35 Media Planning Software Upgrade
Bionic’s latest media planning software upgrade includes new tools that improve the efficiency and accuracy of the media planning process.
Media Planning in Excel Guarantees Costly Mistakes
In Excel, media planners are responsible for the formulas and getting every calculation right. With hundreds of calculations in a plan, errors are inevitable.
Tips on Using the Super Bowl to Score with Your Marketing
The Super Bowl is one of those rare occurrences that captivates a large cross-section of the nation. With over 100 million people focused on the big game, it affords marketers a tremendous opportunity to raise brand awareness and generate new customers.
Battle Royale: 64% of Advertisers Will Put Their Media Agency Under Review. Are You Ready?
Over $120 billion of media spend will be up for grabs in 2017. Are you prepared to compete with agencies looking to win new clients while protecting your current ones?
Manage Workloads Intelligently to Conquer Media Plans
Workload manager provides the insight to ensure that each team member has just the right amount of work on their plate.
An Even Better Advertising Cloning Tool
Now you can quickly clone placements in and across your media plans using Bionic media planning software.
Impress Advertisers with Your Agency’s “Proprietary” Media Planning Tool
Your logo makes your agency memorable. Here’s how to display your logo on your media planning tool when promoting your media buying services.