Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
PSquared Digital Named Bionic Agency of the Year
Rochester agency, PSquared Digital identified and focused on streamlining workflows in two key areas of their practice: SEO and media buying.
Get Started with Bionic Project Management in 30 Minutes
To help you get the most out of Bionic Project Management, we've included the video of a free 30-minute webinar
Project Management Tool That Knows Media Buying Workflow
Want to get control of your agency workflow? Bionic media buying software combines project management with media planning and marketing performance monitoring.
Managing Projects Remains an Issue for Successful Media Planning
The fallout from forgotten or incorrect tasks will not only result in disarray and late nights in the office, but can also cost you your job or clients.
Tyler Kruse joins Bionic as its Communications Director
Tyler Kruse has just joined Bionic Advertising Systems as our Communications Director. He just started four days ago, but he’s already become best friends with every single person here in the office by using a Hawaiian indulgence...
5 reasons Pokémon GO is actually a metaphor for media buying
We're beginning to think media buyers make the best Pokémon trainers.
Gross Media Cost vs. Net Media Cost
Although archaic, gross media pricing persists in traditional advertising. It’s important to understand gross media cost and its relationship with net media cost.
True Media’s Review of Bionic Media Planning Software
In this 2 minute video, Elizabeth Van Kort and Stephanie Padgett review Bionic media planning software at their advertising agency, True Media. They discuss their experiences with the software and the competitive advantages gained by their media planning team and the agency.
“Everything is Changing” – Veteran Perspective: Peter Platt
Here's sage advice from an ad agency veteran (and one of the first 100 people certified on Google AdWords!), about succeeding in the advertising industry.
How Vicki Parker Saved the Day with Careful Ad Monitoring
Learn how Vicki Parker avoided a costly mess when she discovered and fixed a big advertising delivery problem that would have otherwise gone unnoticed.