Media buying is crucial to the success of your advertising campaign. It helps you optimize your advertising spend and maximize reach to your target audience.
6 awesome people join the Bionic team
Six extremely talented AND cool people have joined the team here at Bionic. Learn more about how they will improve your life.
What I Learned About the Future of Media Planning at iMedia
Last week, I learned about the future of media planning with about a hundred media agency executives at the iMedia Agency Summit.
Are you using Flintstones tools in the Jetsons age of advertising?
In today’s fast-paced world of programmatic advertising, you can’t afford to fall behind on technology because you may never catch up. This can be devastating to your organization. Here's why...
27 Tips to Build a Healthy Programmatic Direct Advertising API Ecosystem
To unlock the potential of Programmatic Direct, we need to fix the problems of the business arrangements and the design of the API protocols. Here are 27 tips to build a healthy Programmatic Direct advertising API ecosystem.
Bionic Unravels Your Advertising Spending Mysteries
Is your advertising money being wasted? The Bionic media planning and media buying system makes it easy to analyze your media spending patterns.
Interview with True Media’s Sean Cotton
Sean Cotton, Vice President of Digital and Social Media for True Media, shares his experiences struggling to keep up with triple-digit growth at his media agency, searching for a media planning and buying solution, and eventually finding Bionic Media Planner. This 26-minute interview was conducted on February 13, 2015 via web conference by Hollis Thomases, Digital Ad-Marketing Consultant, ROI Diva, LLC. Here are the highlights from the interview: Struggling with agency growing pains (located at 4:49) “Our agency is 10 years old and has been very successful from day one. Each year has been triple digit growth that we've been in business. A couple years in and I could see that we were going to have to become better and more efficient at planning and buying to accommodate all this growth. I started talking to various companies that were just starting out in the space of programmatic planning and buying with some success, but it seems like there [...]
4 Essential Questions to Ask When Choosing Your Media Buying Platform
Choosing your media buying platform is a critical decision that will make or break your media planning and buying operation. It’s a decision on a tool that you’ll be using for your daily work for years to come. It will give you a distinct competitive advantage if you make the right choice. Or it can bankrupt you if you make the wrong choice. Using Microsoft Excel for media planning and media buying drains your energy and prevents you from reaching your full potential. Excel’s inefficiency is infamous in professional media circles. But finding a media buying platform to replace Excel can be an extremely confusing and frustrating experience. It seems that everyone is offering a media buying platform these days. When you Google “media buying platform” (with the quotes to limit the search results), you get more than 20,000 results. This creates a long, confusing list of options. In reality, only a small fraction of those options actually provide a [...]
Bionic Doubles Down on Old School Media Planning
To fully prepare you for final episodes of Mad Men coming this spring, Bionic has doubled down on tools for old school media planning. Back in April, you got a bunch of features to enable media planning in traditional media channels like TV, radio, magazine, newspaper, billboards, and more. Now, you are getting even more powerful tools for planning and buying traditional media. The problem with many media planning and buying tools is they only solve part of the problem. They force you to use a bunch of different point solutions: you use one tool for planning TV, another for planning digital, and another for planning print, etc. That problem is compounded when you are dealing with multiple currencies and regions because most tools just handle a single currency. So, in order to present a coherent and cohesive presentation, you end up spending hours and weeks consolidating and updating your media plan using Microsoft Excel. “I love using a different [...]
Bionic Enables Next Generation Audience Targeting
With the latest release of Bionic Media Planning Software, you can now deliver next generation audience targeting in your RFPs, proposals, media plans, and insertion orders.
The Revolt Against the “Inefficiency Tax” in Digital Advertising
Advertisers are revolting against wasting huge portions of their digital advertising budgets on “non-working media.” The process of buying digital advertising is notoriously inefficient; Google estimates we are wasting $3.6 million per hour using our current methods. On Monday, I had the privilege of kicking off the "Breaking Down Data" segment of the IAB Ad Ops Summit in New York City with a presentation on "The Revolt against the Inefficiency Tax in Digital Advertising" where we dissected the problem, discussed implications, and presented a path towards reform. Here's a video snippet the IAB posted on their YouTube channel: And here's the slide deck that went along with it (I wish the slides were in the video because it would make more sense): Part 2 - The Value of Data Following my presentation, Angelina Eng of Merkle and Carine Roman of Linkedin presented "The Value of Data" - An agency and publisher articulate the value of data and what [...]