Develop media plans that reach your target audience and achieve your desired results while staying within budget and adhering to industry best practices.
Track Advertising Fees Like Never Before
Bionic is the first and only media planning tool that gives you 100% transparency into all your advertising investments, including devious adtech and data fees.
Bionic Wins “Best Agency Tool” ASPY Award at iMedia
Bionic won the Best Agency Tool 2017 ASPY Award for its innovative media planning software at the iMedia Agency Summit in New Orleans on October 4, 2017.
How to Decode and Convert an SCX File for Your Media Plan
When planning a TV or radio advertising purchase, you may receive an SCX or XML file from your ad sales rep when you request a proposal or list of available inventory.
How to Guarantee Perfect Placement Naming Conventions
Placement naming conventions are key to tracking digital advertising performance. Here’s how to automate your process to guarantee perfect placement names.
ANA Masters of Marketing Day 1 Recap
Brands searching for “authenticity” need to start at home. As Arvind Raman mentioned, don’t say something that you can’t back up internally with your culture.
Sessions to Look Forward to at the ANA Masters of Marketing
With so much talent in one place it was hard to narrow the list down to just a handful of sessions. Here are four sessions we’re looking forward to at this year’s ANA Masters of Marketing.
[Video] See How to Predict Your Advertising Results while Media Planning
Bionic just added powerful new capabilities to help you predict your advertising results. This video demonstrates new software that enables you to estimate advertising performance while media planning.
Predict Your Advertising Results… without any math!
Without the right tools, predicting the results of your advertising investments is a nightmare. You can streamline and sharpen your predictions with Bionic.
Leon Halbert: From Media Planning Software Skeptic to Believer
Leon Halbert was reluctant to switch to Bionic media planning software, but then a baby came along and changed everything. Find out what happened.
Unlock the Power of SMART Marketing KPIs
Without marketing KPIs, you won’t know if your advertising investments are working or failing. Much of your marketing budget will be squandered. Let’s fix that.